Google Ads
Fundamentals
Certification for Google Ads & PPC Advertising
Increase Your Knowledge of Google Ads to Increase ROI
Do you want to be an expert at paid search marketing? You will learn how to manage productive PPC and Google AdWords campaigns that produce leads, sales, and earnings. Learn how to build customised ad copy, optimise Google Ads from the very beginning up, and apply advanced PPC techniques to increase return on investment.
Key Features:
For Whom is This Course Intended?
Anyone looking to expand their company or marketing profession through PPC and Google Ads is a target audience for digital marketers and business owners.
Start Managing Successful Google AdWords Campaigns by Enrolling Now!Course 1: Google Ads Fundamentals
- Understanding the Google Ads platform
- Key components and benefits
- Creating a Google Ads account
- Campaign structure and types
- Setting campaign goals and objectives
- Targeting options and audience segmentation
- Text ads, display ads, and video ads
- Writing compelling ad copy
- Creating visually appealing ads
- Manual and automatic bidding
- Keyword research and bidding strategies
- Measuring and optimizing campaign performance
- Understanding the Google Display Network
- Creating display ad campaigns
- Retargeting and remarketing strategies
Course 2: Advanced Google Ads Strategies
- On-page and off-page SEO
- Keyword research and optimization
- Improving website visibility
- Tracking conversions and attribution
- Using Google Analytics to measure performance
- Making data-driven decisions
- Creating shopping campaigns
- Optimizing product listings
- Measuring ROI for e-commerce
- Promoting mobile apps
- Creating effective video ads
- Measuring app installs and engagement
- Smart bidding strategies
- Automated rule-based bidding
- Leveraging Google Ads scripts
Course 3: Google Ads for Specific Industries
- Optimizing for product pages
- Using dynamic product ads
- Tracking conversions and attribution
- Creating lead generation campaigns
- Tracking lead conversions
- Optimizing for cost per acquisition
- Creating location-based campaigns
- Using Google My Business
- Measuring local search performance
- Creating donation-focused campaigns
- Measuring impact and ROI
- Leveraging Google Ad Grants
- Lookalike audiences
- Instagram advertising
- Leveraging Facebook Groups
Admisions are open for the fresh Batch. let's grow together!
Value of Your Fee
Duration
40 Hours Full HD Video Content
Lifetime Mentorship
Get Dedicated Slot-Based 1-on-1 Support
Regular Updates
Stay Current with Market Trends & Platform Policies
Lifetime Access
Lifetime NAS Community Access
Weekly Live Q&A
Get Real-Time Answers and Support on Zoom
Exclusive Private Access
Facebook Group and WhatsApp Community Access
FAQ'S
The marketer charges a certain amount of the money, when a click is made on their ads. Google Adwords is well known for letting you pay for the advertisement that appears in Google Search results.
Google ads run on the bidding mechanism, you go with selected keywords that are relevant to your company products. The advertisement shows in the search results. You will get only charged when someone clicks on it.
The keywords are selected on the basis of search volume, competition and cost, to search keywords, you can use google keyword planner,
The quality and relevancy of your advertising, keywords, and other content are gauged by the Quality Score.as well as landing pages
When people search for particular keywords, Google Search advertising shows up in the search results, whereas Google Display Ads take the form of banner or picture advertising and are displayed on millions of websites inside the Google Display Network.